Strategic Outreach Program

After the League of Conservation Voter's (LCV) huge successes in backing pro-conservation candidates in Illinois in 2004, we are looking to make substantial gains again during the 2006 elections and beyond. The Illinois League of Conservation Voters (ILCV) is the only organization devoted full-time to electing a pro-environment political majority in Illinois.

GOALS

Register More People Who Will Support Environmental Candidates
As the existing pool of undecided voters shrinks and as the number of our opponents increases, it has become imperative that we register more people who will support the environment. However, more than just registering people, we will cultivate their interest in voting through voter education projects and other forms of targeted contact from the ILCV.

Support Pro-Environment Candidates to the Entire Ticket in Swing and Base Counties
Through wise targeting we will develop comprehensive election programs for the entire state. Through running entire tickets statewide, we can elect more pro-environment candidates up and down the ticket than ever before.

Create a Real Farm Team
Too often our opponents in swing districts get a pass on a mayoral race or a county board seat or any number of local offices. We must do the work to find candidates to run in as many districts as possible. Further, we must identify those candidates who hold our core pro-environment beliefs so we can run these candidates for higher office in the future.

Involve Green Business
ILCV is working smart and coming up with innovative ways to align the interests of green industries and environmental activists to elect candidates that will ensure the growth of green business and products and improve our economy, health and security. The ILCV will work closely with wind, solar and other renewable energy industries as well as green buildings, manufacturers and others.

STRATEGY

Political Agenda
In 2006, ILCV will target 2-3 state legislative seats and will build on our success in future even numbered years by getting involved in more races. In odd numbered years, the ILCV will target municipal elections in cities within the following year's targeted state legislative seats in the aforementioned counties.


Relationship with Illinois Policy Environmental Groups
ILCV will incorporate the environmental community of Illinois into the process by utilizing the Illinois Environmental Council Scorecard to help target its endorsement process. Also, the ILCV will work with local environmental groups to help in the endorsement process when ILCV is interested in an election in their membership area. For example, if the ILCV is interested in a race in McHenry County, ILCV will seek the input of the McHenry Defenders in the endorsement process.

Media
The ILCV will use the media to communicate with voters. Through regular letters to the editor, bi-weekly press releases, and meetings with editorial boards, we will reach out to the general public.

Grassroots Organization
By signing up volunteers at community events, hosting activist meetings, and networking together separate volunteer bases in the same community, we will grow our base of volunteers and activists. Also, organization-building efforts will continually reach out to county parties, labor organizations and other activist groups that are concerned about electing pro-environment candidates. We will maintain the grassroots organization through bi-weekly email newsletters.

The ILCV will engage the grassroots organization through holding precinct captain potlucks and other entertainment activities for volunteers. Also, we will expand volunteer interest in pro-environment elected officials by holding meet-and-greet events and receptions with elected officials up and down the ticket; from the Governor and US Senators to state representatives, state senators, county supervisors, mayors etc.

Finally, we will hold volunteer trainings to improve the performance of precinct captains, volunteer organizers and volunteers. We will also continually update and streamline all volunteer databases with close attention to particular skills, interests and preferred tasks of volunteers.

We will work to combat domination of local media by our opponents through activating grassroots media teams that will call into talk radio programs and write letters to the editor of the local print media. The ILCV will organize grassroots rapid response teams to our opponents on three levels. First, we will recruit and organize mid to high-level elected officials who will deliver responses crafted by the ILCV to our opponents. Second, we will organize a "grass-tops" committee for each region made up of local opinion leaders and high-level activists. Finally, we will activate grassroots media strategy to disseminate responses crafted by the ILCV to local media outlets.

Enhanced GOTV Tactics
Illinois is known for running the one of the most sophisticated Get Out The Vote programs in the nation. However more can be done to maximize output. With greater attention to voting history, earlier targeting of base areas and a more systemic use of precinct captains and/or paid canvassers we can more effectively increase the performance of sporadic voting citizens who are concerned about the environment.

We would capitalize on our well trained and vast volunteer base to run more comprehensive GOTV operations in base as well swing and low performance areas. Further, with a well-trained and expansive volunteer operation, we will be more sophisticated in how we engage different demographic groups and regions such as nursing homes, colleges, rural areas and urban.

Copyright © 2006 Illinois League of Conservation Voters. All rights reserved.